Role: GM/Owner, SkyRun Grand County. Joseph's direct manager. Approves budget, marketing spend, major decisions.
Working norms (from 3/10 transcript):
- Standard postcard run: ~2,000 recipients. 1,000 is a starting batch. 500 acceptable if targeting is tight.
- Cadence: same postcard, monthly, 6 months straight to the same list. Open to mixing designs only for "strategic launches."
- "I don't want to overspend on stuff that spins wheels." Skeptical of generic training/coaching (sat through Mike Marach Sandler years ago, thought it was corny, "guy repeats himself"). Approves only STR-specific content with Adam Fleckles sign-off.
- Levers she wants in every projection deliverable: monthly ADR, monthly Booked Nights, occupancy target, commission rate (flat 30%). Does NOT want abstracted "occupancy multiplier" or "rate multiplier" fields.
- 30% commission matters emotionally — wants the Net-to-Owner column in every sensitivity table.
- Informal/conversational in meetings; tangents (Iran, snow, family) are normal.
Cadence: Tuesday 11:30 recurring BD meeting.
How to apply: When drafting deliverables for Rachel, expose levers plainly (✎ pencil icon), include Net-to-Owner, skip abstractions. When proposing spend (training, tools, postcard variations), frame as "is this STR-specific, does Adam endorse it, does it replace wheel-spinning?" — not "this could be valuable."