reference gc social media audit

Provenance

• Verified 2026-04-29 via WebSearch + WebFetch (initial pass)
• REVISED 2026-04-30 via Chrome MCP direct page fetch (the definitive pass — Joseph approved computer-use-equivalent verification). Findings below SUPERSEDE the initial inferences.
• Joseph's premise: "I dont think SkyRun Grand County currently has any social media accounts"
• Verdict: Joseph was 100% right. GC has no functioning social media presence. The accounts that appear in Google search results are either deleted, restricted, or abandoned (last activity 2021).

What was verified — DEFINITIVE state (Chrome MCP, 2026-04-30)

What was verified NOT to exist (no search index hits)

What CANNOT be verified (still unknown after Chrome MCP pass)

• Who has admin/owner access to the abandoned FB SkyRunWinterParkVacationRentals page (Rachel? Bryan? Jasmine? lost?)
• Whether the SkyRunWinterPark/ FB page (now restricted) was deliberately taken private or accidentally deleted
• Whether the IG SkyRunWP handle is actually deleted vs username-changed (Meta sometimes recycles handles)
• All require either logging into Meta Business Manager or contacting HQ

Supporting inference signals (now confirmed by activity check)

1. skyrun.com/grand-county footer has ZERO social media links. Verified by WebFetch. Confirmed sensible decision — there's nothing functional to link to.
2. bestofgrandco.com listing for SkyRun has all social URL fields EMPTY. Verified. Confirmed sensible — same reason.
3. The 5-year gap on the only functional FB page confirms social was abandoned around the time SPMS centralized social (matches the Apr 21 BJ webinar's "system-wide" framing).
4. Best of Grand County award is GC's actual social proof — not their own social handles. Per BJ webinar, that award page is GC's strongest LLM citation signal.

What this tells us strategically (REVISED 2026-04-30)

Joseph was 100% right — GC has zero functioning social media presence today. What appeared to exist (per Google search index) turned out to be:

• 1 deleted/restricted FB page
• 1 abandoned FB page (15 followers, last post 2021)
• 1 deleted IG account

This is actually a CLEANER situation than the initial inference suggested:

• No live mess to clean up
• No active accounts misrepresenting GC
• Clean slate for any new presence
• Per BJ's playbook, GBP + reviews + citations are higher leverage than social posting volume — so "no social" is not the crisis it sounds like

The opportunity is bigger than "start from scratch":

• Existing FB + IG handles are already claimed (cannot be lost to a competitor or imposter)
• Reviving accounts with established URLs preserves any legacy SEO equity / Wayback indexing
• Per BJ webinar, GBP + reviews + citations are higher-leverage than social posting volume — so social isn't the top priority anyway
• LinkedIn company page is the biggest GAP — it's the most owner-acquisition-relevant platform for B2B/investor messaging and where realtors live professionally

Verified GAPS to fill

1. LinkedIn company page for SkyRun Grand County / Winter Park. Doesn't exist. Other franchises have one (Breckenridge, Park City, Aspen confirmed via search). Free to create. High-leverage for owner-acquisition (LinkedIn is where realtors, investors, multi-property owners are professionally active).
2. Footer social links on skyrun.com/grand-county. Currently zero. If GC keeps the FB + IG, they should be linked from the GC subsite footer. Jasmine task.
3. Best of Grand listing social URL fields. Currently empty. Free to fill. Quick win.

Recommended Phase 1 plan ($0) — REVISED 2026-04-30

Step 1 — Decide on the abandoned FB page

• The FB SkyRunWinterParkVacationRentals page exists with 15 followers + last post 2021 + old address
• Joseph (or Rachel) needs to check Meta Business Suite to see if anyone still has admin access
• Decision tree:

Step 2 — Decide on the deleted IG handle

• @SkyRunWP appears to have been deleted (or username changed)
• Decision tree:

Step 3 — Create what's missing (HIGHEST PRIORITY)

• LinkedIn company page for SkyRun Grand County — free; ~10 min setup; Joseph as admin. Other franchises have one (Breckenridge, Park City, Aspen). LinkedIn is the highest-leverage owner-acquisition platform — where realtors + investors live professionally.
• Skip TikTok / YouTube / Pinterest / Threads / X at this time — low ROI for owner-acquisition + would split posting bandwidth at $0 budget

Step 4 — Footer + listing updates (Jasmine ask, only AFTER accounts exist)

• Add NEW LinkedIn link + any revived FB/IG to skyrun.com/grand-county footer
• Fill bestofgrandco.com social URL fields
• Ask Jasmine to add OG/Twitter card meta tags pointing to the new accounts (small but real LLM signal)

Step 5 — Posting cadence (intentionally low-volume, high-quality)

• LinkedIn: 1-2 owner-targeted posts/week (drafted by agent → PWA → Joseph posts manually). Heavy weighting toward STR Regs, Major Developments, Hot Tub ROI, market data, and case studies. Voice: Joseph as Director of BD, plain-English contrarian.
• FB (if revived): 1 post/week, BJ-style — review highlights, blog announcements, GBP-aligned content. Don't try to be Instagram.
• IG (if claimed): 1 post/week if claimed, focus on property highlights + GC scenery + behind-the-scenes ops. Lowest priority of the three; can defer until LinkedIn + FB are running.
• NEVER over-commit. Per BJ webinar, GBP Posts + reviews + citations beat social volume for LLM discoverability. Social is a secondary signal.

Step 6 — Cross-link everything (one-time, $0)

• Once new accounts exist, update Joseph's email signature with the LinkedIn URL
• Update the GC blog distribution playbook (reference_blog_distribution_playbook.md) Channel 1b — LinkedIn company page becomes a real Channel, not just Joseph's personal LinkedIn
• Add the LinkedIn company URL to Joseph.docx + Joseph_Bowens_Bios_SkyRun.docx

What this affects in other memory files

• reference_blog_distribution_playbook.md Channel 10 (GBP Posts) is unaffected
• reference_str_audience_discovery_playbook.md is the PRIMARY syndication play — reaches STR-relevant audiences. GC's own social is secondary (reaches existing followers + organic discovery only)
• Joseph's personal LinkedIn (energy/power BD network) is still demoted per 2026-04-29 directive; the proposed NEW LinkedIn company page is different — it's brand-owned, audience targeted, and would actually attract STR-relevant followers over time

Hard rules (consistent with $0 budget)

• No paid social ads
• No Buffer / Hootsuite / Later / Sprout subscriptions — manual scheduling only
• No new platforms beyond LinkedIn company page until existing ones are proven to drive ROI
• All posts drafted by agent → PWA Approval Queue → Joseph posts manually
• Voice rules from GC_Outreach_Messaging_Reference_v2.1.docx apply
• DNC check before mentioning any individual

Cross-references

• 06_MARKETING_BRAND_GROWTH.md — VP Marketing briefing
• reference_llm_seo_playbook_bj_enoch.md — why GBP > social for LLM citations
• reference_blog_distribution_playbook.md — where these social handles can amplify blog reach
• reference_str_audience_discovery_playbook.md — where GC's owned-social is SECONDARY to community syndication