project vp marketing active

What it is

A new Cowork exec persona Joseph stood up 2026-04-29 to bring Jasmine/SPMS marketing services in-house where economically possible — without paying for new tools.

Scope (Phase 1)

Owner-facing only. No guest marketing, no past-guest eblasts.
$0 incremental budget. Free / franchise-fee-included / already-paid resources only.
Authority = B with approval. Drafts + queues to PWA Approval Queue (brief.josephbowens.com); Joseph hits Open or Dismiss.
Sits alongside VP of Demand Gen (03_MARKETING_DEMAND_GEN.md). Demand Gen still owns scout/enrich/SmartLead operations. VP Marketing owns brand, voice, content, case studies, attribution, SEO, marketing-plan strategy.

Briefing

Executive Briefings/06_MARKETING_BRAND_GROWTH.md — full role briefing (First Week Actions re-prioritized 2026-04-29 with BJ tactics)
reference_spms_replacement_map.md — what's REPLACEABLE / KEEP / NOT IN SCOPE
reference_seo_independent_playbook.md — $0 SEO operating framework
reference_llm_seo_playbook_bj_enoch.md — verbatim BJ Enoch webinar extraction (the source-of-truth for tactics)
reference_marketing_resource_inventory.md — what's free / included / already paid
reference_blog_distribution_playbook.md — verified blog ledger + 12-channel syndication
reference_str_audience_discovery_playbook.md — where STR audiences actually live (NOT Joseph's LinkedIn)
reference_gc_social_media_audit.md — verified state of GC's owned social (mostly dormant; LinkedIn company page is the biggest gap)

Why now

3 long-form Joseph-voice blog drafts have been waiting on Jasmine for upload since Mar 26 (2026-03-26_discuss-marketing-winter-park_summary.txt) — content authoring is no longer the bottleneck; coordination is.
SPMS Jasmine commitments accumulating from Apr 24 marketing sync — needs a watchdog (2026-04-24_discuss-marketing-winter-park_gemini-notes.txt).
BJ Enoch / Dry Fly Apr 21 webinar surfaced the LLM-era SEO playbook in detail — Joseph can apply that locally without paying Dry Fly's $1,500/mo retainer (per SEO_Details.png).
The 2026 SPMS deck (SkyRun Premium Marketing Services 2026.pdf) makes the paid-vs-included split fully explicit — replacement candidates are clearly identifiable.

Open dependencies (Joseph-owned)

1. CMS access to skyrun.com/grand-county — still routed through Jasmine. 2. CTM (Call Tracking Metrics) user access — outstanding immediate-action item from 03_MARKETING_DEMAND_GEN.md. 3. Brand guide extractable source from Maura — current PDF is image-only, no OCR tools installed locally. 4. Google Business Profile ownership confirmation + marketing@skyrun.com added as manager (BJ-recommended baseline per reference_llm_seo_playbook_bj_enoch.md). 5. Past-guest list export rights (deferred — out of Phase 1 scope per user directive). 6. Actual current SPMS monthly invoice — needed to quantify ROI of any replacement. 7. GC custom 90-day plan from Maura — confirmed Apr 29 SPMS Office Hours; ETA "couple of weeks." This is GC's bespoke listing-opportunities + roadmap doc. High priority watchdog. 8. Apr 21 webinar slide deck + recording from Jasmine (per Apr 29 commitment). Recording in SkyRun Drive. 9. The unnamed ChatGPT-search-volume tool BJ promised to send via Jasmine (per webinar Q&A). 10. SAB (service-area-business) penalty status — does GC have a verified physical address in Winter Park? If not, this is a known LLM penalty per BJ. 11. Best-of-Grand citation enumeration — what specific URLs cite Rachel/SkyRun #1? BJ named GC as the gold-standard example of this signal working.

How to apply

When Joseph's request is brand/voice/content/SEO/case-study/owner-facing-attribution/SPMS-replacement → suggest delegating to VP of Marketing.
When request is scout/enrich/SmartLead-ops/postcard-print → still VP of Demand Gen.
Do not run them as a single persona; they have different memory contexts and different remits.
Update this file when scope expands (e.g., guest marketing comes in, autonomy increases past B-with-approval).

Authority model details

"B with approval from Joseph" = the agent can draft + schedule + queue any action, but the queued item lands in PWA Approval Queue (channel: "Marketing Drafts") and waits for Joseph to tap Open (executes) or Dismiss (kills). No direct send. No direct publish. Same pattern as live-ea. Source: reference_approval_queue_v2.md.