← Back to brief

project smartlead campaigns drafted

memory · project_smartlead_campaigns_drafted.md

SmartLead account: 3 ACTIVE campaigns, 201 enrolled (verified 2026-04-28 15:30Z post-leak-cleanup):

2026-04-28 leak-cleanup: Joseph manually removed 4 SmartLead enrollees flagged as current-owner contacts (contact_type containing "Home Owner" in HS). Triple-check verify run at 15:30Z confirmed 0 leaks across all 3 campaigns via targeted UI search + DNC sample sweep + campaign-count delta validation. Root cause: canonical is_current_owner() check uses strict equality p.contact_type === 'Homeowner' but actual HS values are 'Home Owner' (with space) or multi-value 'Guest;Home Owner' — same string-match class of bug behind the Froelich incident. Patch needed in current_owner_check.md canonical JS.

Status: ACTIVE — launched 2026-04-22 at 1:00 PM MDT. All 3 campaigns sending.

Day 1 delivery failures (9 hard bounces — need email invalidation in SoT/HubSpot):

No single domain has >5 bounces — no campaign pause needed. All 9 are different addresses/domains.

Day 2 delivery failures (4 hard bounces + 1 temporary — need email invalidation):

Email 1 delivery stats (2026-04-24 live pull):

CampaignSentOpenedRepliedBouncedBounce%
SWITCH8124 (29.6%)22530.9%
HOT+WARM9130 (33.0%)22325.3%
NURTURE+LOW3412 (35.3%)11441.2%
TOTAL20666 (32%)56230.1%

⚠️ 30.1% combined bounce rate is HIGH — expected for raw BV-enriched emails but needs action: invalidate bounced emails in SoT and monitor Email 2 velocity.

Running bounce totals: 62 confirmed bounced from Email 1 alone (30.1%). Day 1+2 early bounces (13 specific emails) already documented below. Additional ~49 bounces discovered 2026-04-24.

DNC audit (2026-04-24): 0 current-owner leaks in any of the 3 campaigns. All clean per daily DQ check.

SoT parity: All SmartLead leads confirmed in SoT as of 2026-04-20 audit. All 31 formerly SmartLead-only leads reconciled.

Why: Campaigns launched after Rachel's final review. Bounces are expected for any cold outreach batch of this size and do not signal a systemic issue — but the bad emails need to be purged from SoT/HubSpot to keep data clean.

How to apply: If user asks "what's the outreach status" — campaigns are LIVE and Email 1 has been delivered to all 205 leads. 30.1% bounce rate from Email 1 is a known YELLOW issue — bad BV emails need SoT invalidation. Email 2 is queued (Next Trigger: Apr 24, 9 AM MDT). Known shared emails: R041820↔R130910, R311304↔R312315, and 7 other pairs discovered 2026-04-21 (see project_shared_email_hs_pairs.md).