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project realtor referral pipeline

memory · project_realtor_referral_pipeline.md

Rachel is sending intro emails. Joseph owns the follow-up.

Why: Realtor referrals convert better than cold postcards because trust is already transferred. Three intros from the GM (plus Whitney now) is a rare opportunity.

How to apply: When Joseph mentions "the realtors" or "Leah/Megan/Katie/Whitney," this is the context. HubSpot contacts for Leah/Megan/Katie were pushed via hubspot-lead-push on/around 2026-03-07; Whitney Yeddis HS contact still needs to be created (not yet pushed as of 4/30). Cross-referrals to SkyRun Naples are a thing — keep in mind for "not a fit for us" scenarios.