Standing order: The SoT master workbook (Grand_County_STR_Engine_v3.5_filtered.xlsx) must contain 100% of all leads that exist in any SmartLead campaign. Daily data quality check validates this.
Why: SmartLead is outreach; SoT is truth. If a lead exists in SmartLead but not SoT, we have no scoring, enrichment, tier, or HubSpot linkage for it — the outreach is flying blind. Historical incident: 31 SmartLead-only leads were discovered in April 2026; remediation required 22 EagleWeb enrichments + 8 minimal entries + 1 HOA skip before parity was restored.
How to apply: When adding leads to SmartLead, create the SoT row first. When running daily-data-quality-check, treat any SmartLead-only lead as a P0 data integrity violation.