In all cold outreach, postcards, emails, proposals, and marketing materials, SkyRun's fee is 30% flat. Competitor rates are 35–50% (Evolve, Vacasa, VRBO management) — real market numbers, OK to reference.
NEVER mention 35% for SkyRun in cold outreach. The 35% option exists only for borderline properties during live negotiation.
Why: 30% is the competitive advantage — it's the headline. Mentioning 35% anywhere in outreach destroys the anchor and gives prospects a reason to negotiate before we've established value.
How to apply: When drafting any outreach or marketing artifact, state "30% flat" or "flat 30% fee." Savings math: on an $80K/year property, 30% vs. 35–50% = $4,000–$16,000 more in owner's pocket annually. Reserve the 35% flex conversation for documented negotiation moments only.